Top 5 Film & Television Apps in Kenya Q3 2021

Throughout Q3 2021, the top five film and television apps in Kenya demonstrated varying trends in downloads, revenue, and active users, providing a snapshot of their market performance. Here’s a closer look at the data from Sensor Tower.

Showmax 1.0 saw a dynamic quarter with weekly downloads fluctuating between 30K and 103.8K. Peak downloads were recorded in the week of September 13, reaching 103.8K. Active users also showed a consistent increase, starting from approximately 224K at the end of June and peaking at around 326.3K by mid-September.

Netflix experienced a steady increase in weekly revenue, peaking at approximately $1.7K in the last week of June. Weekly downloads showed a significant rise towards the end of the quarter, hitting a high of 90K in the last week of September. Active users remained relatively stable throughout, with a slight upward trend, reaching around 482.5K by the end of the quarter.

Viusasa displayed a steady increase in weekly downloads, starting at 9.4K in late June and rising to 22.9K by the end of September. Active users followed a similar trend, growing from approximately 67.6K to 77.3K over the same period.

DStv showed a varied performance in weekly downloads, with numbers ranging from 4.2K to 12.4K, peaking in the last week of September. Active users also saw an upward trend, starting at around 142.2K in late June and climbing to 165.5K by the end of September.

StarTimes ON-Live TV, Football had a more modest performance compared to the other apps. Weekly downloads fluctuated between 4.5K and 10.7K, with the highest downloads recorded in late June. Active users showed a slight decline, starting at approximately 21.6K and decreasing to 14.9K by the end of September.

These insights provide a valuable understanding of the market dynamics for film and television apps in Kenya. For more detailed analysis, visit Sensor Tower.